Lokogandhar

Pankaj Kanti Das, B.A. (Hons), M. Music, M.B.A. (marketing) Abstract Marketing in the music industry plays a crucial role in helping artists reach their target audience, build their brand, and ultimately sell their music. Here are some key aspects of marketing in music: Branding: Establishing a unique identity is essential for artists. This includes their image, style, and message. Consistency across social media, album covers, and promotional materials helps in building recognition and connection with fans. Social Media: Platforms like Instagram, Twitter, Facebook, TikTok, and YouTube are vital for engaging with fans, sharing content, and promoting music. Artists often use these platforms to share updates, behind-the-scenes footage, and music videos, and interact directly with their audience. Public Relations (PR): PR involves managing the public image of an artist or band. This includes securing interviews, features in magazines or blogs, and managing press releases to generate buzz around new releases or tours. Streaming Services: With the Read More …

ANIK  DAS SACT, GOBARDANGA HINDU COLLEGE DEPARTMENT OF JOURNALISM & MASS COMMUNICATION.                                           ABSTRACT :- Social media like Facebook, Twitter, WhatsApp, Instagram etc are very popular among people of all ages. Its popularity is growing day by day. In the days of lockdown people got so much used to scrolling the wall of social media. Those media feed their mental needs and emotions. The theory of  “Uses and Gratification”  by Elihu Katz and Jay Blumler in 1974 says that this theory is an audience centered approach to understanding mass communication. It answers different types of questions like why do people use media?  or what do they use them for?  This paper shows how this theory is related to explaining the use of social media by people. Moreover, what type of satisfaction the users get from social media, how effective mediated culture is in providing instant gratification, why people are getting more inclined to using social media Read More …

DR. MOUSUMI PAL PURNIDEVI CHOWDHURY GIRL’S COLLEGE, BOLPUR, BIRBHUM, PINCODE : 731204, Ph. No. : 9830353952, Email Id : palkundu.mausumi9@gmail.com Abstract Radio and Television Broadcasts: Public radio and television stations often air Rabindra Sangeet, especially during significant occasions like Tagore’s birth or death anniversary, cultural festivals, and national holidays. Regular broadcasts expose a wide audience to these songs, thereby popularizing them across generations. Online Platforms and Streaming Services: With the advent of the internet, Rabindra Sangeet has found a new avenue for dissemination. Online platforms and streaming services offer a vast repository of Rabindra Sangeet albums, playlists, and performances. This accessibility allows people worldwide to explore and enjoy Tagore’s music. Music Albums and Record Labels: Various music labels produce albums featuring Rabindra Sangeet sung by renowned artists. These albums are promoted through traditional and digital media channels, contributing to the continued popularity of Tagore’s music. Concerts and Performances: Media coverage of concerts and performances featuring Read More …

Dr. Amartya Mukhopadhyay, Sangeet Bhawan, Visva-Bharati শাপমোচন : রবীন্দ্রনাট্য প্রয়োগে অভিশপ্ত নাট্যপাঠের মর্মকথা Abstract This abstract delves into the profound exploration of curse-driven narratives within the realm of Rabindranath Tagore’s dramatic literature, particularly focusing on the concept of “Shapmochan” or “Curse-Liberation.” Rabindranath Tagore, the Nobel laureate poet, playwright, and philosopher, has left an indelible mark on the cultural landscape of India and beyond, with his insightful portrayal of human emotions, societal complexities, and spiritual quests. The essence of cursed drama in Tagore’s works is a nuanced exploration of the intricate interplay between fate, human agency, and redemption. Through a close examination of select plays such as “Raktakarabi” (Red Oleanders) and “Tasher Desh” (The Land of Cards), this abstract elucidates how Tagore employs the motif of curses to unravel the depths of human consciousness, moral dilemmas, and the quest for liberation. Drawing upon literary analysis and cultural contextualization, this abstract aims to elucidate how Tagore’s treatment Read More …

ড.শ্রাবণী সেন, আ্যসোসিয়েট প্রফেসর,সঙ্গীত বিভাগ,তারকেশ্বর ডিগ্রি কলেজ,তারকেশ্বর,হুগলী Music in Secular Rituals and Festivals of Bengal Rituals and traditions play a vital role in cultural preservation. Festivals provide a platform for the transmission of cultural values, rituals and traditions from one generation to the next. They also provide a sense of identity and belonging for individuals and communities. Through participation, observation and storytelling, younger generations learn about their cultural heritage. Traditional heritage plays a significant role in shaping the cultural identity of a community or society. Folk music is an indispensable part of functions such as childbirth, weeding etc. In the rural parts of the country, there are a number of songs associated with agricultural activities like planting and harvesting. Cultural heritage represents the values, beliefs, customs and traditions of a particular group of people and helps them to connect with their roots and heritage. সাংস্কৃতিক নৃবিজ্ঞান, সমাজবিদ্যা ও লোকসংস্কৃতির আলোচনায় লোকসমাজ ও লোকমানসের প্রসঙ্গ ঘুরে-ফিরে Read More …

Subhadip Das Designation: UGC NET SRF, Dept. of Hindustani Classical Music, Sangit Bhavana, Visva-Bharati, Santiniketan, West Bengal Abstract The article titled “Deciphering Melodic Alchemy: A Comparative Study of Melody and Improvisation in Indian Classical and Jazz Fusion” explores the complex dynamics that exist within the fusion of Jazz and Indian classical music. This work delves into the convergence and merging of these two distinct musical traditions, which have their own historical origins and developmental paths. The result is an innovative aesthetic form. Commencing with an analysis of the inherently transformative quality that permeates every facet of being, the article proceeds to trace the development of fusion music, elucidating its origins in the amalgamation of varied cultural influences made possible by contemporary globalization. By conducting a thorough examination of melodic concepts in Jazz and Indian music, this article illuminates the underlying principles that govern the respective traditions’ approaches to melody, with particular emphasis on the pivotal Read More …

Mr. Sunil Mahanand, Assistant Professor Department Of Performing Art, KISS, Deemed to be University, Bhubaneswar, Odisha Abstract: This paper presents a comprehensive classification of folk music instruments in Western Odisha, India, based on the principles outlined in the ancient Indian text Natya Shastra. Folk music plays a significant role in the cultural fabric of Odisha, with a diverse array of traditional instruments enriching its musical landscape. Drawing upon the principles of Natya Shastra, which provides a foundational framework for performing arts, this classification aims to elucidate the typology and categorization of these instruments. The classification considers various aspects outlined in Natya Shastra, including the nature of sound production, material composition, and performance techniques. Instruments are categorized based on their classification as Tantu Vadya (string instruments), Sushira Vadya (wind instruments), and Avanaddha Vadya (percussion instruments), as per the Natya Shastra’s taxonomy. Furthermore, the paper examines the cultural significance and regional variations of these instruments within Western Read More …

Mr. Sunil Mahanand, Assistant Professor Department Of Performing Art, KISS, Deemed to be University,Bhubaneswar, Odisha Abstract: This paper presents a comprehensive classification of folk music instruments in Western Odisha, India, based on the principles outlined in the ancient Indian text Natya Shastra. Folk music plays a significant role in the cultural fabric of Odisha, with a diverse array of traditional instruments enriching its musical landscape. Drawing upon the principles of Natya Shastra, which provides a foundational framework for performing arts, this classification aims to elucidate the typology and categorization of these instruments. The classification considers various aspects outlined in Natya Shastra, including the nature of sound production, material composition, and performance techniques. Instruments are categorized based on their classification as Tantu Vadya (string instruments), Sushira Vadya (wind instruments), and Avanaddha Vadya (percussion instruments), as per the Natya Shastra’s taxonomy. Furthermore, the paper examines the cultural significance and regional variations of these instruments within Western Odisha, Read More …

THE EXTINCT CULTURE OF RARH BENGAL’S KATHI NACHER GAAN Abstract: The practice of Bengal history in India is quite ancient. `Rarh’ region is a toponym for an area in the Indian subcontinent that lies between the Chota Nagpur Plateau on the West and the Ganges Delta on the East. Looking at the history of Indian music, North Indian music has a significant place, even           `Rarh’ Bangla music has a remarkable place in India. The song of `Kathi Nach’ is the degenerated form of `Rarh Bangla’. When Rarh Bengal was ruled by the feudal lords during that time this stick dance was performed by the pike community with pleasure. They used to perform Kathi Nach on the occasion of any puja. Now a days ,These songs and dance is almost extinct. The song that accompanies with the` Stick Dance’ or `Kathi Nach’ is called` Kathi Nacher gaan’. When the Kathi Nach is performed with Jhumur song Read More …

Dr. Rinki Mahato, Assistant Professor, Department of Performing Arts, Kiss Deemed to be University, Bhubaneswar & Mr. Sunil Mahanand, Assistant Professor, Department of Performing Arts, Kiss Deemed to be University, Bhubaneswar Abstract: “The Cultural Tapestry: Exploring Religion and Identity in Manipuri Dance” delves into the intricate interplay of religion and identity within the traditional art form of Manipuri dance. This abstract examines how Manipuri dance serves as a reflection of the rich cultural heritage and spiritual beliefs of the Manipuri people, particularly about Hinduism and Vaishnavism. Through an exploration of key themes, symbols, and rituals depicted in Manipuri dance performances, this study illuminates the nuanced ways in which religion shapes the identity and artistic expression of practitioners. By analysing the historical and contemporary significance of Manipuri dance, this abstract underscores its role as a dynamic cultural phenomenon that continues to evolve amidst changing socio-religious landscapes. Title: The Cultural Tapestry: Exploring Religion and Identity in Manipuri Read More …