Social Media and Change in Music Consumption Habit
Anumita Sengupta, Ph.D. Scholar, Instrumental Music Department, Rabindra Bharati University The internet continues to revolutionize just about everything we do—including within the music industry. Social media platforms are the new way for artists to develop and connect with their fanbases. Over the years, we have seen artists utilize platforms like Twitter, Instagram, TikTok Youtube, and Facebook to generate movement in their careers. Social media continues to give musicians the opportunities they previously could only have through record companies. The Industry Has Changed Musicians need to understand that the music industry has changed. In the past, musicians would need to do things like record demos and distribute them to fans. They needed to bargain for the time in the studio. If there were live shows at local venues—acts would need to find any opportunity to play. All of these efforts were in the hopes that enough fans or an A&R representative from a label would help Read More …