Month: May 2024

   Aritri Majumder, PhD Research Scholar, Department of Performing Arts and Music, University of Calcutta & Prof. Dr. Tapasi Ghosh, Professor, Department of Home Science, University of Calcutta. Abstract  In the glorious journey of the musical history of India, the Women performers of North India played a pivotal role always. In the era of the Gramophone, the scenario of the musical field was changed by technology. Tawaif, the women performer community, was introduced once again and they became the singing sensation of the Gramophone Era. They were the first performing artists who paved the way for future female performers. They pioneered a new path in the musical journey of women performers. Gramophone gave them an opportunity and a big platform though there was a capitalist mind. From Kotha culture to studio, this journey became possible by recording technology, these women performers and Gramophone introduced various genres of North Indian Classical Read More …

Mayukh Mukherjee (Research Scholar), Supervisor Dr. Masuma Mehta (Associate Professor, Techno India University) ABSTRACT The aim and the objective of Research work is clearly described the Title itself. It is the Impact of The Digital Media On the Human Psychology and it’s effect on the Consumer Behaviour on Buying and marketing. It is to prove the modern generation lifestyle system and the support of the bend of Millennials on Digitalisation and vice versa.  The Millennials i.e the age group who has born on 1982-1996 are the most huge users of the online system following making purchases of products and services via the online mode. Online mode of the service availing has been a regular practice and a generation trend since 2015. Online device is in the hands of all the young and mid age citizens of India. Social Media Accounts has made a garb on the traditional letter writing and Read More …

Theatre Practice And History Of Natyasarathi : Looking Back A Journey Of Half A Century Ankush Das , Research Scholar , Department of Drama (Faculty of Fine Arts) , Rabindra Bharati University , Kolkata  Abstract : India has just became independent. The Joys of freedom prevails at Bolpur town. The passing away of Gurudev Rabindranath grief has erased the wounds of famine and partition of nation. This wounds are much more pathetic and true then the cultural practice, love and sense. But the truth and brutality couldn’t curb the theatre practice. Amateur theatre practice was prevalent at Bolpur like other parts of Birbhum in pre independent period. This practice still in force despite the wave of freedom. Approximately in 40’s ‘Bastughughu Club’ of Kalibaroyaritala and an amateur theatre group named ‘Shrinatyam’ in 50’s was involved in theatre at Bolpur. At that time well know theatre personality Gurudas Bandyopadhyay came to Read More …

Pankaj Kanti Das, B.A. (Hons), M. Music, M.B.A. (marketing) Abstract Marketing in the music industry plays a crucial role in helping artists reach their target audience, build their brand, and ultimately sell their music. Here are some key aspects of marketing in music: Branding: Establishing a unique identity is essential for artists. This includes their image, style, and message. Consistency across social media, album covers, and promotional materials helps in building recognition and connection with fans. Social Media: Platforms like Instagram, Twitter, Facebook, TikTok, and YouTube are vital for engaging with fans, sharing content, and promoting music. Artists often use these platforms to share updates, behind-the-scenes footage, and music videos, and interact directly with their audience. Public Relations (PR): PR involves managing the public image of an artist or band. This includes securing interviews, features in magazines or blogs, and managing press releases to generate buzz around new releases or Read More …

DR. MOUSUMI PAL PURNIDEVI CHOWDHURY GIRL’S COLLEGE, BOLPUR, BIRBHUM, PINCODE : 731204, Ph. No. : 9830353952, Email Id : palkundu.mausumi9@gmail.com Abstract Radio and Television Broadcasts: Public radio and television stations often air Rabindra Sangeet, especially during significant occasions like Tagore’s birth or death anniversary, cultural festivals, and national holidays. Regular broadcasts expose a wide audience to these songs, thereby popularizing them across generations. Online Platforms and Streaming Services: With the advent of the internet, Rabindra Sangeet has found a new avenue for dissemination. Online platforms and streaming services offer a vast repository of Rabindra Sangeet albums, playlists, and performances. This accessibility allows people worldwide to explore and enjoy Tagore’s music. Music Albums and Record Labels: Various music labels produce albums featuring Rabindra Sangeet sung by renowned artists. These albums are promoted through traditional and digital media channels, contributing to the continued popularity of Tagore’s music. Concerts and Performances: Media coverage Read More …

ANIK  DAS SACT, GOBARDANGA HINDU COLLEGE DEPARTMENT OF JOURNALISM & MASS COMMUNICATION.                                           ABSTRACT :- Social media like Facebook, Twitter, WhatsApp, Instagram etc are very popular among people of all ages. Its popularity is growing day by day. In the days of lockdown people got so much used to scrolling the wall of social media. Those media feed their mental needs and emotions. The theory of  “Uses and Gratification”  by Elihu Katz and Jay Blumler in 1974 says that this theory is an audience centered approach to understanding mass communication. It answers different types of questions like why do people use media?  or what do they use them for?  This paper shows how this theory is related to explaining the use of social media by people. Moreover, what type of satisfaction the users get from social media, how effective mediated culture is in providing instant gratification, why people are getting more Read More …

Dr. Amartya Mukhopadhyay, Sangeet Bhawan, Visva-Bharati শাপমোচন : রবীন্দ্রনাট্য প্রয়োগে অভিশপ্ত নাট্যপাঠের মর্মকথা Abstract This abstract delves into the profound exploration of curse-driven narratives within the realm of Rabindranath Tagore’s dramatic literature, particularly focusing on the concept of “Shapmochan” or “Curse-Liberation.” Rabindranath Tagore, the Nobel laureate poet, playwright, and philosopher, has left an indelible mark on the cultural landscape of India and beyond, with his insightful portrayal of human emotions, societal complexities, and spiritual quests. The essence of cursed drama in Tagore’s works is a nuanced exploration of the intricate interplay between fate, human agency, and redemption. Through a close examination of select plays such as “Raktakarabi” (Red Oleanders) and “Tasher Desh” (The Land of Cards), this abstract elucidates how Tagore employs the motif of curses to unravel the depths of human consciousness, moral dilemmas, and the quest for liberation. Drawing upon literary analysis and cultural contextualization, this abstract aims Read More …

ড.শ্রাবণী সেন, আ্যসোসিয়েট প্রফেসর,সঙ্গীত বিভাগ,তারকেশ্বর ডিগ্রি কলেজ,তারকেশ্বর,হুগলী Music in Secular Rituals and Festivals of Bengal Rituals and traditions play a vital role in cultural preservation. Festivals provide a platform for the transmission of cultural values, rituals and traditions from one generation to the next. They also provide a sense of identity and belonging for individuals and communities. Through participation, observation and storytelling, younger generations learn about their cultural heritage. Traditional heritage plays a significant role in shaping the cultural identity of a community or society. Folk music is an indispensable part of functions such as childbirth, weeding etc. In the rural parts of the country, there are a number of songs associated with agricultural activities like planting and harvesting. Cultural heritage represents the values, beliefs, customs and traditions of a particular group of people and helps them to connect with their roots and heritage. সাংস্কৃতিক নৃবিজ্ঞান, সমাজবিদ্যা ও লোকসংস্কৃতির আলোচনায় Read More …