Impact of Digital Landscape: Effective Online Presence on Millennials

Mayukh Mukherjee (Research Scholar), Supervisor Dr. Masuma Mehta (Associate Professor, Techno India University) ABSTRACT The aim and the objective of Research work is clearly described the Title itself. It is the Impact of The Digital Media On the Human Psychology and it’s effect on the Consumer Behaviour on Buying and marketing. It is to prove the modern generation lifestyle system Read More …

Marketing in the Music

Pankaj Kanti Das, B.A. (Hons), M. Music, M.B.A. (marketing) Abstract Marketing in the music industry plays a crucial role in helping artists reach their target audience, build their brand, and ultimately sell their music. Here are some key aspects of marketing in music: Branding: Establishing a unique identity is essential for artists. This includes their image, style, and message. Consistency Read More …

Role of Media in popularizing Rabindra Sangeet

DR. MOUSUMI PAL PURNIDEVI CHOWDHURY GIRL’S COLLEGE, BOLPUR, BIRBHUM, PINCODE : 731204, Ph. No. : 9830353952, Email Id : palkundu.mausumi9@gmail.com Abstract Radio and Television Broadcasts: Public radio and television stations often air Rabindra Sangeet, especially during significant occasions like Tagore’s birth or death anniversary, cultural festivals, and national holidays. Regular broadcasts expose a wide audience to these songs, thereby popularizing Read More …

People and Their Use of Social Media — A Study With the Help of Uses & Gratification Theory of Mass Communication

ANIK  DAS SACT, GOBARDANGA HINDU COLLEGE DEPARTMENT OF JOURNALISM & MASS COMMUNICATION.                                           ABSTRACT :- Social media like Facebook, Twitter, WhatsApp, Instagram etc are very popular among people of all ages. Its popularity is growing day by day. In the days of lockdown people got so much used to scrolling the wall of social media. Those media feed their mental needs Read More …

Shamapochan: The essence of Cursed Drama Lessons in Rabindra’s Drama Application

Dr. Amartya Mukhopadhyay, Sangeet Bhawan, Visva-Bharati শাপমোচন : রবীন্দ্রনাট্য প্রয়োগে অভিশপ্ত নাট্যপাঠের মর্মকথা Abstract This abstract delves into the profound exploration of curse-driven narratives within the realm of Rabindranath Tagore’s dramatic literature, particularly focusing on the concept of “Shapmochan” or “Curse-Liberation.” Rabindranath Tagore, the Nobel laureate poet, playwright, and philosopher, has left an indelible mark on the cultural landscape of Read More …

Music in Secular Rituals and Festivals of Bengal

ড.শ্রাবণী সেন, আ্যসোসিয়েট প্রফেসর,সঙ্গীত বিভাগ,তারকেশ্বর ডিগ্রি কলেজ,তারকেশ্বর,হুগলী Music in Secular Rituals and Festivals of Bengal Rituals and traditions play a vital role in cultural preservation. Festivals provide a platform for the transmission of cultural values, rituals and traditions from one generation to the next. They also provide a sense of identity and belonging for individuals and communities. Through participation, observation Read More …